Skip navigation

Tag Archives: Saks Fifth Avenue

For my first post of 2011 I want to get a little serious and focus on the need to go green for 2011.  Green is not a fashion “fad”.  “One day you’re in and the next day you’re out.”  That is the famous mantra recited every week by supermodel Heidi Klum on Lifetime’s hit T.V. show, “Project Runway”.  This is certainly true for fashion as a whole, but in light of recent political, economic and world issues, the times, they are changing.  Fashion, in particular, will start to move to the forefront of environmental awareness.  Designers are becoming more and more conscious, not just of the fabrics used, but how and where the clothes are made.  Although, eco-friendly fashion is not quite a novel idea; it is becoming more prevalent in today’s “green” society.  With some of today’s top designers going from Haute Couture to “Organic Chic”, the future of fashion is looking greener everyday!

Images of hemp dressed hippies and “tree people” always came to mind when talking about eco-friendly clothing and materials, with their subdued and monotonous color palette there was nothing exhilarating about them.  However, names like Halston and Oscar de la Renta, moves ecofashion to the next level: LUXURY.  In a 2008 article Starre Vartan stated “change, at least in fashion, starts at the top.”. Fashion is all about creating a “Buzz”.  “Buzz” is created when high end, established designers like Diane von Furstenburg and new, hip and edgy,  up and comers like Philip Lim jump on the band-wagon.  Ecofashion has been embraced by everyone from Calvin Klein to Stella McCartney.  Most of these labels can be found in such powerhouses as Barney’s New York and Saks 5th Ave.  This trend of ecofashion lines is also trickling down to the lower end markets, such as, GAP, Banana Republic, and H&M, all of which have come out with an eco-friendly line.

According to Anna Kuchment, a freelance writer for Newsweek, Barney’s New York has made a “Major contribution to sustainable design, commissioning exclusive ‘conscience’ lines from Theory, 3.1 Philip Lim and Stella McCartney…”.  And then there is the juggernaut know as TargetTarget has in the past joined forces with top high-end designers like Proenza Schuler, Isaac Mizrahi, and Alexander McQueen, to bring their high-end style to the “every woman” that shop at Target Stores.  Of course they will not let this eco-trend slip though their fingers.  Back in May of 2008, Target joined forces with Rogan Gregory to launch an environmentally conscious label “Rogan” at select stores.

Rogan Gregory has gained notoriety among this new crop of eco-designers.  Gregory won the 2007 CFDA Fashion Fund award for rising talent.  However his claim to fame will most likely be his connection to rocklegend and philanthropist, Bono, of the Grammy award-winning U2.  Gregory is the head designer for Bono (and wife Ali Hewson’s) clothing line, EdunEdun (which is nude spelled backwards) was launched in 2005 at about 46 Saks 5th Ave stores and Barney’s New York in New York.  Edun combines two major components in environmental friendly fashion: organic materials and safe working conditions where the clothes are manufactured.  Edun, for example, is produced in family-run factories in Africa and South America, not in sweatshops.

Ecofashion is not just about the textiles and fabrics used for clothing; it is also about how the clothes are made, where the come from, the treatment the fabrics receive, and how those treatments effect the environment around us.  Edun tee-shirts, for example, are all manufactured in Lesotho, the African country with the world’s highest AIDS rate.  The idea of having a manufacturing company in this ravaged country is to generate economic growth to be used for education and healthcare.  Ecofashion is just as much about saving the society as it is about saving the Earth.  There is a major need to cut back on pesticides and chemicals used in the processing of non organic textiles.  The use of new textiles such as organic cotton, hemp, bamboo, and soy are much easier on the environment around us.  All these products require little or no chemical treatments as oppose to the harsh chemical treatments used with other raw materials.  New ways of making clothes are being used everyday, however.  Even the clothing companies themselves are taking large strides to cut down on chemical use and introducing environmentally sound systems of producing and manufacturing clothes.

There are many other companies using new environmentally sound techniques.  The Blue Canoe clothing line uses 100 percent organically grown Peruvian cotton and the company, Earth, carries a line of vegan shoes made of synthetic materials that do not use any animal products.  Cocona, a company based in Colorado, developed its own brand of fibers and yarns by activating carbon from coconut shell.  There is obviously no lack of imagination when it comes to innovation in the world of environmentally conscious fashion.  The future holds even more options for ecofashion, but will there be a market for it?

Fashion has always been about creating a trend and making the masses adhere to that trend.  With this theory in mind it is the responsibility of the high-end labels to put more pressure on clothing manufacturers to adhere to more green procedure when producing their products.  It is up to the fashion press to make green fashion cool and hip.  It is up to the people to buy the product.  As a society we have the absolute power to control our natural resources and how they are used and treated. Slowly but surely the world will evolve into and eco-friendly environment.  Mike Whitaker, former Newsweek editor, observed “convincing 95 percent of the people to be 5 percent green [is easier] rather than getting 5 percent of the people to be 95 percent green”.  Being environmentally conscious will not be an option in the future, it just will be how we live our lives.  The people have proven that change is possible in America and the world this past year.  Lets make 2011 the year of GREEN! Who’s with me??


This is direct from the CFDA’s site:

Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation, marshals the goodwill and services of every element of the fashion industry (including fashion designers in the U.S. and internationally, leading retailers, the world’s most famous models and celebrities, fashion photographers, as well as media, advertising, and PR firms, among others) to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally.

The Fashion Targets Breast Cancer name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation.  FTBC was first presented in the U.S. in the spring of 1994 during New York Fashion Week, and was formally launched in September 1994 at a special White House reception hosted by then-First Lady Hillary Rodham Clinton. During this initial campaign, 400,000 FTBC shirts were sold, raising $2 million to benefit the Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University Medical Center.  This center was chosen as beneficiary at Ralph Lauren’s request, in memory of his friend Nina Hyde, the former fashion editor of The Washington Post, who died of breast cancer in 1990.

To date, nearly $50 million has been granted to breast cancer charities worldwide from FTBC campaigns.  CFDA Members have designed special FTBC branded or inspired merchandise, which was either sold or auctioned over the course of the campaign.  Hundreds of newspaper and magazine stories have been published about FTBC, and the t-shirt has been worn by actors in films and on television.  Some of the world’s most famous models and celebrities have lent their image to FTBC, among them: Gisele Bundchen, Naomi Campbell, Esther Canadas, Helena Christensen, Cindy Crawford, Lily Cole, Lily Donaldson, Minnie Driver, Linda Evangelista, Jerry Hall, Shalom Harlowe, Eva Herzigova, Iman, Kylie Minogue, Kate Moss, Claudia Schiffer, Fernanda Tavares, Ai Tominaga, Christy Turlington, Twiggy, Amber Valetta, Veronica Webb, and Daria Werbowy.

With the proceeds from Fashion Targets Breast Cancer campaigns worldwide, the CFDA Foundation provides meaningful help to all women concerned about and diagnosed with breast cancer by providing access to reliable health information and quality health care, and by supporting the distribution of innovative information, education and outreach that impacts the broadest number of women possible.

Over the past fifteen years, Fashion Targets Breast Cancer has become a recognized and important charitable brand, and has enjoyed a variety of successful partnerships and associations.

Our current partners are:

  • Cambria Cove
  • Carlos Miele
  • Commando
  • CURVExpo
  • El éxito
  • Elson and Company
  • Henri Bendel
  • Intermix
  • Jurlique
  • Nine West
  • Plaza Retail
  • QVC

Past partners include: Belle Fleur, Burberry, BURN Candles, DuPont Lycra®, General Motors’ CONCEPT:Cure, Le Book, Madame Alexander Dolls,, Scoop Boutiques, Saks Fifth Avenue, SpaceNK, T-Mobile Sidekick, W Hotels/Starwood Foundation, Yogamatic,

The success of Fashion Targets Breast Cancer as a brand led the CFDA Foundation to license the FTBCsymbol and campaign model for use in other countries. FTBC campaigns have been produced in the following countries: Argentina, Australia, Brazil, Canada, Colombia, Cyprus, Greece, Iceland, Ireland, Japan and the United Kingdom. International campaigns have received continued support from a variety of retailers, partners and sponsors, including: TopShop, Marks & Spencer, Brown Thomas, Target Australia, Holt Renfrew, Avon, Hering, Miele, Unibanco, Visa and DuPont Lycra. Sub-license agreements with companies such as Kimberly Clark have raised additional awareness and funds. In all of our FTBC partner countries, top designers have participated. With the proceeds from these worldwide FTBC campaigns, the CFDA Foundation helps to fund programs that provide access to reliable resources, breast health education, innovative information, and health care.

Catherine Bennett
Director of Business Affairs
Council of Fashion Designers of America/CFDA Foundation, Inc.
1412 Broadway, Suite 2006
New York, NY 10018
212.768.5704 phone
212.768.0515 fax

The Hurt Hernandez

"Preferred Read for People who laugh at ESPN"


'cause barefeet tread gently on God's earth.

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

Fashion That Gives Back

For The Fashionista With A Philanthropic Mind

%d bloggers like this: